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Chicago Blackhawks Tweet

Thursday, June 3rd, 2010

: Face off from Crestock Royalty Free Photos

According to a Daily Herald report this week, Chicago’s Blackhawks pro hockey team are tweeting to their fan base. Over 30,000 followers to the @NHLblackhawks use the site to keep up with the latest news. The Blackhawks team is owned by the Wirtz family which turned to Twitter and Facebook as a way of connecting with their younger fans. Their current Facebook fans number over 200,000 and continue to grow.

Rocky Wirtz heads up the organization, infusing new techniques his father William shied away from. The Blackhawks social networking presence connects them with new fans and increases interest in the club.

The Hawks could learn a few things from other Chicago Sports teams. Ozzie Guillen, White Sox manager uses Twitter to communicate. Recent posts include updates on his trip to Six Flags and a remembrance of a good friend who passed away. He tweets to followers in both English and Spanish.

Tags: baseball, Blackhawk, Chicago, Facebook, hockey, Rocky Wirtz, social networking, Twitter, White Sox, William Wirtz
Posted in Uncategorized | 1 Comment »

Social Networking Classes

Monday, May 17th, 2010

Student feedback for the recent social networking classes in McHenry has been fabulous. We have a whole new set of LinkedIn users, Facebook friends, Twitter Tweeters and bloggers out there.

This four class series ran three times in McHenry at the Shah Illinois Small Business Development (ISBD) Center.

After the class, students were invited to join our LinkedIn group to share learnings and best practices with each other. If you attended one of my social networking classes and would like to join this group, send me an email and let me know the class you attended.

If you missed on the session in McHenry, you still have time to register for classes in Elgin. Check our events page for the upcoming events.

Tags: blogs, class, ECC, Elgin, Elgin Community College, Facebook, Illinois Small Business Development Center, ISDBC, LinkedIn, marketing, networking, online networking, SBDC, Shah Center, social marketing, social media, Twitter
Posted in Uncategorized | 2 Comments »

Autumn Social Networking ECC

Friday, May 7th, 2010

The Autumn Social Networking Schedule at Elgin Community College is here. This series called “Small Business Evenings” will be in Streamwood, Illinois. The classes are a joint partnership between Elgin Community College, Illinois Small Business Development Center and Village of Streamwood.

Limited seating available for these session. The last series of classes sold out. If you are interested in attending, do not wait to register.

CSS 310 Tweet for Profit
People are looking for your business on Twitter. Are you there to talk with them? Learn how to make the most of this micro-blogging tool. Create a free Twitter account before the class starts.
300 67693 W 7-9PM 9/1 SWVH-103 $59.00

CSS 311 Blogging Basics Small Business
Curious about blogging but you do not know where to start? In this session you will create your own blog and post your first online message. NOTE: To participate in the session, you’ll need access to a web based email account such as Yahoo, Hotmail, Gmail, etc.
300 67690 W 7-9PM 9/15 SWVH-103 $59.00

CSS 312 I Am Linkedin, Now What?
In this session learn how to build effective connections, get recommendations, get introduced to others, find customers and partners, use groups and stay in touch with other potential contacts. Create a free LinkedIn account before the class starts.
300 67691 W 7-9PM 9/22 SWVH-103 $59.00

CSS 313 Facebook for Small Business
Learn how to leverage connections to build relationships for business. Learn about group and fan pages and more. Create a free Facebook account before the class.
300 67692 W 7-9PM 9/8 SWVH-103 $59.00

Registration

For more information and registration, contact Elgin Community College.

Online – Register & pay for noncredit classes | accessECC

In Person Come to the Registration Center

SRC 165, Main Campus
Mon. – Thur., 8 a.m. – 7 p.m.
Fri., 8 a.m. – 4 p.m.; closed Fridays June – Aug.

By Phone Call 847-622-3036. Mon. – Fri., 8 a.m. – 5 p.m.

Have your credit card ready for payment.

See our events page for a full calendar.

Tags: blog, class, college, ECC, Elgin, Elgin Community College, Facebook, Illinois Small Business Development Center, ISBD, ISBDC, LinkedIn, Small Business Development Center, social media, social networking, Streamwood, teaching, Twitter, Village of Streamwood
Posted in Uncategorized | 1 Comment »

Last Minute Class Openings

Wednesday, May 5th, 2010

Are you a McHenry County business interested in social networking? Are you hearing all the buzz from your fellow business owners who have attended these sessions at the Shah Center and are now using social networking to attract new business?

We have a couple of open spots for the social networking classes at the Shah Center in McHenry. These new sessions on Facebook, Twitter and blogs were just added to the schedule as the previous sessions sold out in record time.

Designed with a business focus, these classes focus on attracting prospects, increasing Google search results, building relationships and making your business top of mind for local consumers.

photo credit: rafeejewell

If you are interested in these sessions, do not wait to sign up. Seating is very limited. Each student is assigned their own workstation in this new computer lab.

May 5
May 10
May 17

For additional information and registration for these classes, contact the Shah Center directly by phone at (815) 455-6098.

Other class titles are available later this summer. Sign up for my newsletter so you do not miss out.
See our events page for a full calendar.

Tags: blog, blogs, business, class, Elgin, Facebook, Fox Valley Business Center, Illinois, Illinois Small Business Development Center, ISBDC, LinkedIn, McHenry, SBDC, Shah Center, Small Business Development Center, social media, social networking, teach, teaching, Twitter
Posted in Uncategorized | 1 Comment »

Social Networking Shah May

Monday, May 3rd, 2010

During April and May I am teaching hands on social networking classes at the Shah Center. These session will focus on the business use of social networking. Classes include two hour hands-on learning sessions on each of the following tools: LinkedIn, Facebook, Twitter and blogs.

photo credit: rafeejewell
Create a free LinkedIn, Facebook or Twitter profile before the class. We will create our blog profiles and post our first blog posting together during the class. You will need access to your web email account (Yahoo, Gmail, etc.) during the class.

Due to overwhelming demand, the Shah Center is opening up new social networking classes during May.

Dates for these new classes are:
May 5
May 10
May 17

For additional information and registration for these classes, contact the Shah Center directly by phone at (815) 455-6098 or email at sbdc@mchenry.edu.

The Shah Center, located in McHenry, Illinois, is a part of the Illinois Small Business Development Center and McHenry Community College.

Information on social networking sessions at the Fox Valley Business Center in Elgin will be posted in our newsletters. Sign up here so you do not miss an edition.

See our events page for a full calendar.

Got Passion for a Non Profit

Monday, April 19th, 2010

Got Passion? Use social networking to promote a non profit. Giving back to your community allows your skills to benefit others and while you demonstrate your expertise. Volunteering can expand your network and build credibility.

photo credit: brewbooks

Are you on the board of your Chamber of Commerce? Do you have a passion for a community group or humanitarian cause? Are you involved with organizing a fund raising program? Is there a need to get the word out about an upcoming local event?

Did you know you can use social networking to market your organization and activities? You can use popular tools to give more visibility to your clubs, organizations or events. Here are four tips you can use:

Know your audience. What type of person is also interested in this activity or cause? Identify who you want to attract to your group or event. Where do they live? What age are they? What are they passionate about?
Know where your audience gathers. Once you know who you want to attract, you can determine which social networking tools are best for your needs. Social networking tools like LinkedIn, Facebook and Twitter serve different audiences and needs.
Create interesting content. Post educational, enlightening or entertaining text, pictures, audio or video on one or more selected social networking sites.

Attract connections. Get the word out by connecting with your target audience. If they find your content interesting, they will share it with others. As you create relationships with others, you will build an audience who wants to hear your message.

Last weekend I attended an Earth month celebration at the Waikiki Aquarium. I heard about the activities and free admission through a Twitter message. At 9AM the line to get into the building was several hundred feet long. Social networking was a part of the aquarium’s marketing toolkit.

You can leverage the power of social media tools to let others know about your organization and activities. When your group has a presence on popular social media sites, your initiative will get noticed by your ideal audience. You can generate more exposure for your clubs, organizations or events by promoting them online.

On April 30, 2010 I will be speaking to a group at Harper College about volunteering as a way to move your career forward.

Tags: audience, Chamber oF Commerce, charity, club, Facebook, Harper College, LinkedIn, non profit, organization, passion, social media, social networking, Twitter, volunteering, voluteer
Posted in Uncategorized | No Comments »

Summer Social Networking at ECC

Tuesday, April 13th, 2010

(more…)

Tags: business, class, classes, ECC, Elgin, Elgin Community College, Facebook, Illinois Small Business Development Center, ISBDC, LinkedIn, marketing, networking, online networking, SBDC, social media, social networking, Streamwood, Streamwood Village Hall, Twitter
Posted in class, event | 1 Comment »

I Don’t Need Social Networking

Tuesday, March 16th, 2010

Social networking has been embraced by some businesses. Others are taking a “wait and see” attitude while still others are not interested in getting involved. Here are six reasons business owners tell me they are not using social networking, and my responses.

* I have run my business just fine without social networking.

Yes. We did fine before cars and refrigerators also. New fangled things can make our life easier. The world is evolving and your audience is moving to social networking sites. Go where your audience is.

* These sites are just for kids.

Who is your target audience? There are 400 million active users on Facebook. If only 1% of these members are your target audience – that is still a lot of people. “Facebook saw a 276% growth in 35-54 year old users.” Almost 38 percent of LinkedIn and 23% of Twitter users earn more than $100,000 a year.” says IStrategy Labs.

* What’s in it for me?

Your audience is there and they are talking about you. Listen to what they are saying. People believe online reviews to be true. Be responsive and contribute to the conversation.

* It will take too much time.

Yes, if you are lured into Mafia Wars or Bejeweled, you can spend much of your day on these sites. My advice – stay away from these distractions. Get your feet wet then create a plan to achieve your goals. You can easily manage your social networking strategy in less than 15 minutes a day.

* Social networking costs too much money.

Did I mention that most of the features on these sites are free? Search engines love the frequently updated content on these sites. The value of FREE Google search results? Priceless.

* I do not know how to get started.

Start small with just one of these tools. Find a mentor or teacher to get you started.

I will be teaching classes on social networking for business at the Shah Center in McHenry on Wednesdays April 27 – May 18. Learn how LinkedIn, Facebook, blogs and Twitter can build your bottom line. Details.

For another perspective, check out this short video “Social Media Revolution”

Tags: Bejeweled, blog, business, business owners, Facebook, Google, LinkedIn, Mafia Wars, McHenry, mentor, search results, Shah Center, social media, social networking, stragegy, target audience, teacher, Twitter
Posted in Uncategorized | No Comments »

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