Posts Tagged ‘social marketing’

Social Networks Are The Newest Recruiting Tool

Thursday, July 22nd, 2010

I just read an article in Forbes that said social networks are the newest recruiting tool.

Here are a couple of LinkedIn statistics from the article:
* used by 80% of companies recruiting through the social Web.
* 90% of companies that recruit through social networks have successfully found candidates on LinkedIn.

I talk with recruiters and hiring managers every week who tell me the same thing. They research candidates online and what they find impacts their decision to follow up. They do not hire those who have negative comments or pictures on their profile.

Just as interesting, they do not hire people without a social networking presence either. They assume the candidate who is not online is “behind the times”, “out of touch”, “just not current”. Who wants to hire someone like this?

I am so passionate about the topic, so I had to write this book, Social Networking Throughout Your Career: What’s All the Buzz About? I go way beyond the basics in the book. My goal was to answer some of the deeper, more specific questions I’m asked.

What would you say to someone who asked you “Why should I join LinkedIn?”

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LinkedIn Profile Photo

Tuesday, June 29th, 2010

Does your LinkedIn profile have a photo? People remember faces and your profile photo helps others recognize and remember you.

Did you ever attend a networking event then get an email from someone you met there several days later. When a photo accompanies the name, we are more likely to recall meeting the contact.

Here are best practices for choosing a LinkedIn profile photo:

  • Photo should be high enough resolution so as to not look grainy
  • Project a professional image
  • Close up image so you can be recognized
  • Image of you, not a group of people
  • Photo of a person not a logo or graphic
  • In good taste and not offensive according to generally accepted standards
  • Upload only images you have rights to use

LinkedIn may remove your photo if they consider your image inappropriate. Follow the best practices above and  you have no need to worry.

Include a photo in your LinkedIn profile and put your best face forward.

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First Impressions Matter

Tuesday, June 29th, 2010

You know a positive first impression matters, especially in business and your career. Make sure you make a positive first impression with you LinkedIn profile.

The top section of your LinkedIn profile is highlighted in blue. This is your profile headline.

Let’s compare your profile to a newspaper article. When you scan the newspaper, you read the headlines to decide if an article content is worth reading. If the headline looks interesting, you go on to read the rest of the article.

In LinkedIn, readers use the same process to decide whether your profile is worth reading.

Take a few minutes to review your profile header to see if you entice other LinkedIn members to view your profile. Can they tell what your profile is about from reading your headline?

Are you making a positive first impression?

Leave a reply below and let us know what your LinkedIn profile header says and give us a link to your profile.

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LinkedIn Customized Profile URL

Friday, June 25th, 2010

Did you know you can customize your LinkedIn profile URL? Every LinkedIn member can create a easily recognizable link directly to their profile in LinkedIn.

When you create a profile in LinkedIn, the system automatically generates a link to your profile. By default, this is a meaningless string of numbers and / or letters. I recommend Linkedin members edit this field and creating a custom URL for their profile.

Create your own LinkedIn customized profile URL

My custom profile URL is http://www.linkedin.com/in/aprilmwilliams. Clicking on this link will take you directly to my profile page in LinkedIn.

Members can customizable the last part of their URL or the segment after “in”.

http://www.linkedIn/in/<CUSTOMIZE>

Each LinkedIn member profile is unique. If you have a common name, you may have to be creative in your selection. Consider these options:

  • <FirstName LastName>
  • <FirstName Middle Name LastName>
  • <FirstName Middle Initial LastName>
  • Tag line: i.e., WorldsBestLawyer

Add your newly customized LinkedIn profile URL to your email signature and include it in your resume.

Enter a comment below and let us know your customized LinkedIn profile URL.

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Ford Fiesta Movement Blog Campaign

Sunday, June 6th, 2010

Instead of using old marketing techniques, Ford is introducing the new Fiesta to the U.S. with the Fiesta Movement Campaign. During this promotion they are giving the cars to 100 bloggers throughout the country. During the next six months, Ford hopes the bloggers will promote the car to their followers through social networking.

My brother, in the market for a car heard about the campaign. There were a couple cars in the Chicago area but he could not find a way to contact the drivers. He called me for assistance.

I went online and found one of the bloggers Derek PrettyBoy Dow @Oprettyboy1 on Twitter. A few tweets between us and we had an appointment scheduled for my brother to view and sit in the car. Less than twenty four hours elapsed between my brother’s first call to me and his email to all thanking everyone for their help.

Thanks for your help Derek. Search for hashtag #fiestamovement to learn more.

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Pigs in a Box #wereward

Saturday, June 5th, 2010

Izea is using social networking to create buzz around their new location based service launch. If your business is looking for ways to engage a new market, take a look at what these guys are doing. Can you integrate some of these ideas in your marketing plan?

Check out this pig hat from IZEA. My kids loved the hat and begged to take it off my hands. I tweeted this picture on Twitter and stirred up a conversation.

Follow @wereward on Twitter or their hashtag #wereward.

Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Social Networking Classes

Monday, May 17th, 2010

Student feedback for the recent social networking classes in McHenry has been fabulous. We have a whole new set of LinkedIn users, Facebook friends, Twitter Tweeters and bloggers out there.


This four class series ran three times in McHenry at the Shah Illinois Small Business Development (ISBD) Center.

After the class, students were invited to join our LinkedIn group to share learnings and best practices with each other. If you attended one of my social networking classes and would like to join this group, send me an email and let me know the class you attended.

If you missed on the session in McHenry, you still have time to register for classes in Elgin. Check our events page for the upcoming events.

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Duplicate LinkedIn Profiles

Saturday, May 8th, 2010

Duplicate LinkedIn profiles are common. This can happen when you create a LinkedIn profile using one address then you receive another LinkedIn invitation to join through a different address. When you click on the link to the LinkedIn website, it does not recognize your email address and you are encouraged to create a profile.
ivan-walsh-linkedin-profile
Creative Commons License photo credit: Ivan Walsh

Why is this a problem? When you build connections and recommendations they are tied to a single profile. Currently, there is no way to merge two different profiles. They are each stand alone entities independent of one another.

Think of a customer or client who looks for you on LinkedIn. If they see two separate profiles, how will they know which one to connect with? The only way to resolve this is to delete one profile. When you do this, you will lose all your connections and recommendations on the deleted profile.

You can prevent this from occurring by updating your LinkedIn profile with all the email addresses you use.

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Sending LinkedIn Invitations to Connect

Monday, April 5th, 2010

A reader asked “How do send LinkedIn invitations to connect?” In LinkedIn, members are connected when one accepts an invitation to connect sent by the other. Here are the five ways LinkedIn Customer Service says you can connect.

1. Invite one contact at a time by entering his or her name and email address using the “Add Connections” link on the home page.

1. Click on the green “Add Connections” link located in the top right area of the home page.
2. Enter the names and email address of up to six contacts you would like to invite.
3. Click on “Send Invitation(s)”.

2. Invite someone by clicking on the “Add ___ to your Network” link found on the right side of the member’s Profile. Using this avenue allows you to send a personal note in the Invitation message.

3. Search your webmail address book for contacts who are already on LinkedIn or invite others who haven’t yet joined.

1. Click on the green “Add Connections” link located in the top right area of the home page.
2. Locate the “See Who You Already Know on LinkedIn” box.
3. Enter your email address (and password if necessary) for the email address book you would like to access.
4. Click on the “Login to…” or “Continue” button (the button option varies based on the web email service and email address you enter).
5. Log into your webmail account.
6. Your contacts will be downloaded from the webmail service into LinkedIn.
7. Select the contacts to send an invitation to connect on LinkedIn.
8. Click on “Invite selected contacts”.

Reconnect with colleagues or classmates who are already on LinkedIn by using LinkedIn’s Colleague and Classmate reconnect features. The Colleagues reconnect feature helps you connect with current and former colleagues who are already LinkedIn users. It searches for LinkedIn members who have worked for the same companies during the time frames you’ve posted on your Profile. Results are then displayed so you can decide which colleagues to invite to connect. The Classmates reconnect feature helps you find current and former classmates who are already LinkedIn members. It searches for classmates with educational experience in their Profiles that matches yours. Results are then displayed so you can decide which classmates to invite to connect.

4. To connect to past or current colleagues, take the following steps:

1. Click on the green “Add Connections” button located in the top right area of the home page.
2. Click on the “Colleagues” tab.
3. Click on “Find New” under one of the companies you have on your Profile.
4. Select former colleagues you wish to invite to connect. A personal note with a reminder of when and where you worked together is always helpful.
5. Click on “Send Invitation(s)”.

5. To connect to past or current classmates, take the following steps:

1. Click on the green “Add Connections” button located in the top right area of the home page.
2. Click on the “Classmates” tab.
3. Select a school from one listed on your Profile.
4. Click on “Invite” to the right of the name you wish to invite to connect.

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Social Networking Throughout Your Career

Tuesday, February 23rd, 2010

Are you getting enough value from your Social Networking? What’s all the Buzz About?

I can’t tell you how important it is to your professional life to learn the basics of Social Networking. Especially if you’re in any kind of career transition.

Online Social Networking has come of age. Almost everyone I meet is connected, and I’m sure you know the importance of showing up. Lately, I’m getting questions that tell me people are wondering if they’re getting or giving value…or if they’ve just found another way to procrastinate on “real work.”

That tells me that a lot of you are ready for the next step in Social Networking: you’re ready to move beyond the basics and start developing a strategy for efficiently and effectively meeting goals and creating value.

So I had to write this book, Social Networking Throughout Your Career: What’s All the Buzz About? I go way beyond the basics in the book. My goal was to answer some of the deeper, more specific questions I’m asked. Questions like:

• What should my networking strategy be now—right now—for exactly where I am in my career?
• How should my profile reflect not only my current situation, but my career goal?
• How can a focused Social Networking strategy help me shorten my job search?
• What’s the best way for a self-employed person to use Social Networking to keep the client/project pipeline filled?
• How can I learn what keywords companies and recruiters are looking for?
• How can I target specific industries and companies?

Learn more Social NetworkIng Throughout Your Career: What’s All the Buzz About?

When you have a focused, aligned strategy for your efforts, you leverage your participation in the online community. You find you get more value for less of your time.

Let me give you an example of a situation where having a strategy makes all the difference:

Several of my coaching clients are offering their services for occasional contract work while actively searching for their next position. There is no better way to get work than to network. Networking is also one of the main activities of their job search. How do they meet both goals without confusing people or themselves? I address that in this book.

Learn more Social Networking Throughout Your Career: What’s All the Buzz About?

Another example:

Not all of my clients are looking for jobs. Some are in career transition or looking to advance in their company or field. In order to advance in your career today, you need to be seen as a leader in your industry. Social Networking is a perfect way to find opportunities that allow you to grow and test your abilities. It’s also a wonderful place to highlight your accomplishments in a way that helps you meet your goal of upward movement.

There are specific networking strategies in this book for everyone at every career stage—from high school student to retiree.

I even put in some tips for recruiters and hiring managers.

What would Social Networking Throughout Your Career: What’s All the Buzz About? recommend for where YOU are right now?

Right now, the book’s introductory price is just $9.99. I hope it saves you many hours and buys you lots of high quality connection.

Learn more Social Networking Throughout Your Career: What’s All the Buzz About?

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