Posts Tagged ‘social media’

Twitter Does Not Work

Saturday, July 24th, 2010

At a networking event yesterday, one of the attendees told me “Twitter does not work.”

It was an emphatic statement and he appeared frustrated by this scenario. Curious about his experience, I asked him to tell me more. He explained he had set up a Twitter account about 6 months ago and had not used the account since then. In his situation, he tweeted a couple of times then completely stopped using the account.

I do not have all the details but assumed the results he saw did not match his expectations.

In your experience, how long does it take, assuming active use of a networking tool, to see results? What would you advise someone you met who told you social networking tools do not work?

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Social Networks Are The Newest Recruiting Tool

Thursday, July 22nd, 2010

I just read an article in Forbes that said social networks are the newest recruiting tool.

Here are a couple of LinkedIn statistics from the article:
* used by 80% of companies recruiting through the social Web.
* 90% of companies that recruit through social networks have successfully found candidates on LinkedIn.

I talk with recruiters and hiring managers every week who tell me the same thing. They research candidates online and what they find impacts their decision to follow up. They do not hire those who have negative comments or pictures on their profile.

Just as interesting, they do not hire people without a social networking presence either. They assume the candidate who is not online is “behind the times”, “out of touch”, “just not current”. Who wants to hire someone like this?

I am so passionate about the topic, so I had to write this book, Social Networking Throughout Your Career: What’s All the Buzz About? I go way beyond the basics in the book. My goal was to answer some of the deeper, more specific questions I’m asked.

What would you say to someone who asked you “Why should I join LinkedIn?”

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LinkedIn Webinar for Columbia Alumni

Tuesday, July 20th, 2010

Webinar: LinkedIn for Job Search
July 28 Noon – 1:15 pm Central
led by April M. Williams, Speaker, Author, Coach

Workshop Fee for Columbia College Alumni: $15 (Discounted from $32)

Learn how LinkedIn has helped 70 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

This fast-paced webinar highlights:
- Tailoring your profile to be noticed in your job search
- Building online networking connections
- Initiating introduction requests
- Effectively using groups
- Leveraging Q&A
- And more!

Sessions will last about 75 minutes with time for participant questions. Please note: your registration confirmation will include logon information and dial-in number (long distance charges may apply).

REQUIREMENTS:
Basic computer knowledge and a computer with high-speed internet access and telephone.

Contact Information
Primary Contact
Cyn Vargas
312-369-8640
cvargas@colum.edu

Date: July 28, 2010
Time: 12:00 PM to 1:15 PM
Location: online

More information

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LinkedIn Profile Photo

Tuesday, June 29th, 2010

Does your LinkedIn profile have a photo? People remember faces and your profile photo helps others recognize and remember you.

Did you ever attend a networking event then get an email from someone you met there several days later. When a photo accompanies the name, we are more likely to recall meeting the contact.

Here are best practices for choosing a LinkedIn profile photo:

  • Photo should be high enough resolution so as to not look grainy
  • Project a professional image
  • Close up image so you can be recognized
  • Image of you, not a group of people
  • Photo of a person not a logo or graphic
  • In good taste and not offensive according to generally accepted standards
  • Upload only images you have rights to use

LinkedIn may remove your photo if they consider your image inappropriate. Follow the best practices above and  you have no need to worry.

Include a photo in your LinkedIn profile and put your best face forward.

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First Impressions Matter

Tuesday, June 29th, 2010

You know a positive first impression matters, especially in business and your career. Make sure you make a positive first impression with you LinkedIn profile.

The top section of your LinkedIn profile is highlighted in blue. This is your profile headline.

Let’s compare your profile to a newspaper article. When you scan the newspaper, you read the headlines to decide if an article content is worth reading. If the headline looks interesting, you go on to read the rest of the article.

In LinkedIn, readers use the same process to decide whether your profile is worth reading.

Take a few minutes to review your profile header to see if you entice other LinkedIn members to view your profile. Can they tell what your profile is about from reading your headline?

Are you making a positive first impression?

Leave a reply below and let us know what your LinkedIn profile header says and give us a link to your profile.

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Find Us on Facebook Badge

Saturday, June 26th, 2010

How can you create a custom Facebook Badge for your Facebook profile, Facebook photos, Facebook “likes” or Facebook Page? Let Facebook help you.

Membership in Facebook grows every day. Your customers are out there and they want to connect with you. Make it easy for them to find you on Facebook and connect with you there.

Follow the directions on Facebook badge page to create the custom design of your choosing. Your badge can include your name, picture, recent status updates, number of friends and more. You can even customize the shape of your badge – taller or wider based on your preferences and where you plan to place the badge.

Why add the Facebook badge to your website or blog? To make it easy for others to find your Facebook page, find out more about you. They may even add you as a friend.

When they click on the badge, they go directly to your Facebook page.

CyberLife Tutors

Promote Your Page Too

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Add Follow Me On Twitter Button

Saturday, June 26th, 2010

How can you add a “Follow Me on Twitter” button to your website or blog? I have the answer for you.

First, why put a “Follow Me on Twitter” button to your site? What does it do for you? The answer is a these buttons give your site visitors a one click link to your Twitter profile. Once they visit your Twitter profile, they can read your recent updates and choose to follow you future tweets.

Looking for a cool way to encourage others to follow you on Twitter? Check out the options and create your button at Twitter Buttons. Best of all – they are FREE!

How does it work?

  1. Go to www.twitterbuttons.com
  2. Type in your Twitter user ID
  3. Select the button type you prefer
  4. Select and copy the HTML code
  5. Paste the code into a blog posting or your website
  6. When they click on the badge, they go directly to your Twitter profile page.

    Here are a few of the choices available:


By: Twitter Buttons


By: Twitter Buttons

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LinkedIn Customized Profile URL

Friday, June 25th, 2010

Did you know you can customize your LinkedIn profile URL? Every LinkedIn member can create a easily recognizable link directly to their profile in LinkedIn.

When you create a profile in LinkedIn, the system automatically generates a link to your profile. By default, this is a meaningless string of numbers and / or letters. I recommend Linkedin members edit this field and creating a custom URL for their profile.

Create your own LinkedIn customized profile URL

My custom profile URL is http://www.linkedin.com/in/aprilmwilliams. Clicking on this link will take you directly to my profile page in LinkedIn.

Members can customizable the last part of their URL or the segment after “in”.

http://www.linkedIn/in/<CUSTOMIZE>

Each LinkedIn member profile is unique. If you have a common name, you may have to be creative in your selection. Consider these options:

  • <FirstName LastName>
  • <FirstName Middle Name LastName>
  • <FirstName Middle Initial LastName>
  • Tag line: i.e., WorldsBestLawyer

Add your newly customized LinkedIn profile URL to your email signature and include it in your resume.

Enter a comment below and let us know your customized LinkedIn profile URL.

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Ford Fiesta Movement Blog Campaign

Sunday, June 6th, 2010

Instead of using old marketing techniques, Ford is introducing the new Fiesta to the U.S. with the Fiesta Movement Campaign. During this promotion they are giving the cars to 100 bloggers throughout the country. During the next six months, Ford hopes the bloggers will promote the car to their followers through social networking.

My brother, in the market for a car heard about the campaign. There were a couple cars in the Chicago area but he could not find a way to contact the drivers. He called me for assistance.

I went online and found one of the bloggers Derek PrettyBoy Dow @Oprettyboy1 on Twitter. A few tweets between us and we had an appointment scheduled for my brother to view and sit in the car. Less than twenty four hours elapsed between my brother’s first call to me and his email to all thanking everyone for their help.

Thanks for your help Derek. Search for hashtag #fiestamovement to learn more.

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Social Networking Classes

Monday, May 17th, 2010

Student feedback for the recent social networking classes in McHenry has been fabulous. We have a whole new set of LinkedIn users, Facebook friends, Twitter Tweeters and bloggers out there.


This four class series ran three times in McHenry at the Shah Illinois Small Business Development (ISBD) Center.

After the class, students were invited to join our LinkedIn group to share learnings and best practices with each other. If you attended one of my social networking classes and would like to join this group, send me an email and let me know the class you attended.

If you missed on the session in McHenry, you still have time to register for classes in Elgin. Check our events page for the upcoming events.

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