Posts Tagged ‘social media’
Saturday, July 24th, 2010
At a networking event yesterday, one of the attendees told me “Twitter does not work.”
It was an emphatic statement and he appeared frustrated by this scenario. Curious about his experience, I asked him to tell me more. He explained he had set up a Twitter account about 6 months ago and had not used the account since then. In his situation, he tweeted a couple of times then completely stopped using the account.
I do not have all the details but assumed the results he saw did not match his expectations.
In your experience, how long does it take, assuming active use of a networking tool, to see results? What would you advise someone you met who told you social networking tools do not work?
Tags: networking, social media, social networking, Twitter
Posted in business, career, personal branding, social networking | 4 Comments »
Thursday, July 22nd, 2010
I just read an article in Forbes that said social networks are the newest recruiting tool.
Here are a couple of LinkedIn statistics from the article:
* used by 80% of companies recruiting through the social Web.
* 90% of companies that recruit through social networks have successfully found candidates on LinkedIn.
I talk with recruiters and hiring managers every week who tell me the same thing. They research candidates online and what they find impacts their decision to follow up. They do not hire those who have negative comments or pictures on their profile.
Just as interesting, they do not hire people without a social networking presence either. They assume the candidate who is not online is “behind the times”, “out of touch”, “just not current”. Who wants to hire someone like this?
I am so passionate about the topic, so I had to write this book, Social Networking Throughout Your Career: What’s All the Buzz About?
I go way beyond the basics in the book. My goal was to answer some of the deeper, more specific questions I’m asked.
What would you say to someone who asked you “Why should I join LinkedIn?”
Tags: author, book, candidates, career, Forbes, hiring, job search, LinkedIn, managers, profile, recruiters, recruiting, social marketing, social media, social networking, Social Networking Through
Posted in career, personal branding, social networking | No Comments »
Tuesday, July 20th, 2010
Webinar: LinkedIn for Job Search
July 28 Noon – 1:15 pm Central
led by April M. Williams, Speaker, Author, Coach
Workshop Fee for Columbia College Alumni: $15 (Discounted from $32)
Learn how LinkedIn has helped 70 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.
This fast-paced webinar highlights:
- Tailoring your profile to be noticed in your job search
- Building online networking connections
- Initiating introduction requests
- Effectively using groups
- Leveraging Q&A
- And more!
Sessions will last about 75 minutes with time for participant questions. Please note: your registration confirmation will include logon information and dial-in number (long distance charges may apply).
REQUIREMENTS:
Basic computer knowledge and a computer with high-speed internet access and telephone.
Contact Information
Primary Contact
Cyn Vargas
312-369-8640
cvargas@colum.edu
Date: July 28, 2010
Time: 12:00 PM to 1:15 PM
Location: online
More information
Tags: career, class, Columbia College, job search, job seeker, LinkedIn, social media, social networking, webinar
Posted in career, class, personal branding, social networking | No Comments »
Tuesday, June 29th, 2010
Does your LinkedIn profile have a photo? People remember faces and your profile photo helps others recognize and remember you.
Did you ever attend a networking event then get an email from someone you met there several days later. When a photo accompanies the name, we are more likely to recall meeting the contact.

Here are best practices for choosing a LinkedIn profile photo:
- Photo should be high enough resolution so as to not look grainy
- Project a professional image
- Close up image so you can be recognized
- Image of you, not a group of people
- Photo of a person not a logo or graphic
- In good taste and not offensive according to generally accepted standards
- Upload only images you have rights to use
LinkedIn may remove your photo if they consider your image inappropriate. Follow the best practices above and you have no need to worry.
Include a photo in your LinkedIn profile and put your best face forward.
Tags: LinkedIn, photo, picture, profile, social marketing, social media, social networking
Posted in business, career | 1 Comment »
Tuesday, June 29th, 2010
You know a positive first impression matters, especially in business and your career. Make sure you make a positive first impression with you LinkedIn profile.
The top section of your LinkedIn profile is highlighted in blue. This is your profile headline.
Let’s compare your profile to a newspaper article. When you scan the newspaper, you read the headlines to decide if an article content is worth reading. If the headline looks interesting, you go on to read the rest of the article.
In LinkedIn, readers use the same process to decide whether your profile is worth reading.

Take a few minutes to review your profile header to see if you entice other LinkedIn members to view your profile. Can they tell what your profile is about from reading your headline?
Are you making a positive first impression?
Leave a reply below and let us know what your LinkedIn profile header says and give us a link to your profile.
Tags: headline, LinkedIn, personal branding, social marketing, social media, social networking
Posted in business, career, personal branding, social networking | 11 Comments »
Saturday, June 26th, 2010
How can you create a custom Facebook Badge for your Facebook profile, Facebook photos, Facebook “likes” or Facebook Page? Let Facebook help you.
Membership in Facebook grows every day. Your customers are out there and they want to connect with you. Make it easy for them to find you on Facebook and connect with you there.
Follow the directions on Facebook badge page to create the custom design of your choosing. Your badge can include your name, picture, recent status updates, number of friends and more. You can even customize the shape of your badge – taller or wider based on your preferences and where you plan to place the badge.
Why add the Facebook badge to your website or blog? To make it easy for others to find your Facebook page, find out more about you. They may even add you as a friend.
When they click on the badge, they go directly to your Facebook page.
CyberLife Tutors

Promote Your Page Too
Tags: buttons, Facebook, social media, social networking
Posted in Uncategorized | No Comments »
Friday, June 25th, 2010
Did you know you can customize your LinkedIn profile URL? Every LinkedIn member can create a easily recognizable link directly to their profile in LinkedIn.
When you create a profile in LinkedIn, the system automatically generates a link to your profile. By default, this is a meaningless string of numbers and / or letters. I recommend Linkedin members edit this field and creating a custom URL for their profile.

- Create your own LinkedIn customized profile URL
My custom profile URL is http://www.linkedin.com/in/aprilmwilliams. Clicking on this link will take you directly to my profile page in LinkedIn.
Members can customizable the last part of their URL or the segment after “in”.
http://www.linkedIn/in/<CUSTOMIZE>
Each LinkedIn member profile is unique. If you have a common name, you may have to be creative in your selection. Consider these options:
- <FirstName LastName>
- <FirstName Middle Name LastName>
- <FirstName Middle Initial LastName>
- Tag line: i.e., WorldsBestLawyer
Add your newly customized LinkedIn profile URL to your email signature and include it in your resume.
Enter a comment below and let us know your customized LinkedIn profile URL.
Tags: custom URL, LinkedIn, personal brand, personal marketing, profile, social marketing, social media, social networking
Posted in Uncategorized | No Comments »