At a networking event yesterday, one of the attendees told me
“Twitter does not work.”
It was an emphatic statement and he appeared frustrated by this scenario. Curious about his experience, I asked him to tell me more. He explained he had set up a Twitter account about 6 months ago and had not used the account since then. In his situation, he tweeted a couple of times then completely stopped using the account.
I do not have all the details but assumed the results he saw did not match his expectations.
In your experience, how long does it take, assuming active use of a networking tool, to see results? What would you advise someone you met who told you social networking tools do not work?