Twitter Does Not Work

At a networking event yesterday, one of the attendees told me

“Twitter does not work.”

It was an emphatic statement and he appeared frustrated by this scenario. Curious about his experience, I asked him to tell me more. He explained he had set up a Twitter account about 6 months ago and had not used the account since then. In his situation, he tweeted a couple of times then completely stopped using the account.

I do not have all the details but assumed the results he saw did not match his expectations.

In your experience, how long does it take, assuming active use of a networking tool, to see results? What would you advise someone you met who told you social networking tools do not work?

About April M. Williams

April M. William of Cyberlife Tutors, a social media coach, speaker and author of Algonquin. She creates, implements and teaches business social media strategies in McHenry County. Connect with me on Google. Email April.

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