Did you know the U.S. government enacted new laws impacting a blog, bloggers and endorsements effective December 1, 2009?
These revised rules require anyone who blogs about products, including books, to disclose any connection with the company. If the blogger receives a free product to review or some other benefit from the blog post, they must disclose this fact.
Not disclosing a relationship with the product or service may result in fines.
On occasion I am asked to review a product or service and give my opinion. If the product is of benefit to my target audience, I will investigate or test it out. If I feel the product or service is valuable to my readers, I will comment on my blog.
I only promote or cover any products or services I have used and believe in.
Are you a blogger? You can learn more about this law from information available on the FTC website.
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