Press Pause Moments Anthology

I was delighted when Anne Witkavitch asked me to participate in her “Press Pause Moments” anthology about women authors facing transition in their lives. As a co-author, I contributed a story about experiences with transition in my personal and professional life.

The 36 contributing women writers tell their individual stories of change, struggles and triumph.

Get your copy at Amazon.com.

Word of Mouth Advertising

What book is April reading this summer?

I am reading George Silverman’s book The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth and learning new ideas. Can’t wait to share these with you over the next few months.

What word of mouth advertising techniques do you use in your business?

If you read this book, what is your favorite idea either in the book, from another source or your own idea?

Blog Rules on Endorsements

Did you know the U.S. government enacted new laws impacting a blog, bloggers and endorsements effective December 1, 2009?

These revised rules require anyone who blogs about products, including books, to disclose any connection with the company. If the blogger receives a free product to review or some other benefit from the blog post, they must disclose this fact.

Not disclosing a relationship with the product or service may result in fines.

Unmatched by anything
Creative Commons License photo credit: TheeErin

On occasion I am asked to review a product or service and give my opinion. If the product is of benefit to my target audience, I will investigate or test it out. If I feel the product or service is valuable to my readers, I will comment on my blog.

I only promote or cover any products or services I have used and believe in.

Are you a blogger? You can learn more about this law from information available on the FTC website.

Social Networking Thoughout Your Career Book Reviews on Amazon

Are you getting enough value from your social networking? What’s all the Buzz About? After hearing these questions from my clients over and over, I wrote a book on the topic.

Yesterday another client quoted my book while we talked saying “I’m learning so much!”

Another person showed me the passages she highlighted and her list of action items in progress.

So I had to write this book, Social Networking Throughout Your Career: What’s All the Buzz About? I go way beyond the basics in the book. My goal was to answer some of the deeper, more specific questions I’m asked.

Here is a couple of 5 star reviews you can read on Amazon.com:
Keith Warrick says:

This is an excellent primer on just how social networking tools have emerged as the primary go-to resources for finding job candidates and how one needs to effectively leverage and marshall them in order to attain professional/career aspirations.

April does an excellent job outlining how all of them – Linkedin, FaceBook, Twitter, etc – have their place and value and offers excellent suggestions on just what one needs to do in order to stay on top of them. It’s all about developing an effective strategy and staying with it throughout one’s career not just when one is unemployed. Too many of us stop networking once we land a job thinking that it is no longer necessary. You’re wrong and this book tells you why.

There are some valuable lessons here for anyone that does not think that having a positive social media presence is important in these times – it is mission critical.

This book is an excellent reference that you can refer back to time and time again.

Suzanne Kauss “MY SPECIAL ASSISTANT” says:

If you snooze on reading Social Networking you might as well keep snoozing!
My title of this review is EXACTLY what I got from April’s book entitled “Social Networking Throughtout Your Career”…..If you snooze on Social Networking you might as well keep snoozing! I was not even the least bit interested in social networking except for my personal facebook page….after reading this book it was very clear to me there is no other way to market a business but social networking! The book covers many scenarios and I know you will find WHY you and/or your business NEED to get started. The urgency to learn more and get started was so overwhelming while I was reading this book, all I wanted to do was to get started NOW as I do not want to be left behind!Social NetworkIng Throughout Your Career: What’s All the Buzz About?

Learn more Social NetworkIng Throughout Your Career: What’s All the Buzz About?

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