Chicago Blackhawks Tweet

According to a Daily Herald report this week, Chicago’s Blackhawks pro hockey team are tweeting to their fan base. Over 30,000 followers to the @NHLblackhawks use the site to keep up with the latest news. The Blackhawks team is owned by the Wirtz family which turned to Twitter and Facebook as a way of connecting with their younger fans. Their current Facebook fans number over 200,000 and continue to grow.

Rocky Wirtz heads up the organization, infusing new techniques his father William shied away from. The Blackhawks social networking presence connects them with new fans and increases interest in the club.

The Hawks could learn a few things from other Chicago Sports teams. Ozzie Guillen, White Sox manager uses Twitter to communicate. Recent posts include updates on his trip to Six Flags and a remembrance of a good friend who passed away. He tweets to followers in both English and Spanish.

About April M. Williams

April M. William of Cyberlife Tutors, a social media coach, speaker and author of Algonquin. She creates, implements and teaches business social media strategies in McHenry County. Connect with me on Google. Email April.

%d bloggers like this: