Tag Archives: brand management

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LinkedIn for Job Seekers Webinar

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Webinar: LinkedIn for Your Effective Job Search

led by April M. Williams, President CyberLife Tutors
Learn how LinkedIn has helped 80 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

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This fast-paced webinar highlights:

– Tailoring your profile to be noticed in your job search

– Building online networking connections

– Initiating introduction requests

– Effectively using groups

– Leveraging Q&A

– And more!

Sessions will last about 60 minutes with time for participant questions. Please note: your registration confirmation will include log on information and dial-in number (long distance charges may apply).

Attend either session. Reserve your seat today!

*** Registration Closed ***

Session 1 – November 9, 2:00 – 3:00 Central

or

Session 2 – November 9, 6:00 – 7:00 Central
REQUIREMENTS:

Basic computer knowledge and a computer (Mac, Linux or Windows) with high-speed internet access and telephone. You do not have to install or download software. All you need is a browser, Internet Explorer, Firefox, Chrome or Safari.

COSTS: $32 Click the Buy Now button below to reserve your seat.

Reserve your seat now!

Next session 12/01/2010. Call April for more info 414.502.7745

career

Linkedin for Job Seekers Webinar

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LinkedIn Webinar for Job Seekers

Webinar: LinkedIn for Your Effective Job Search

led by April M. Williams, President CyberLife Tutors

October 12, 3:30PM – 4:30PM Central

Learn how LinkedIn has helped 75 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

This fast-paced webinar highlights:

– Tailoring your profile to be noticed in your job search

– Building online networking connections

– Initiating introduction requests

– Effectively using groups

– Leveraging Q&A

– And more!

Sessions will last about 60 minutes with time for participant questions. Please note: your registration confirmation will include log on information and dial-in number (long distance charges may apply).

REQUIREMENTS:

Basic computer knowledge and a computer (Mac, Linux or Windows) with high-speed internet access and telephone. You do not have to install or download software. All you need is a browser, Internet Explorer, Firefox, Chrome or Safari.

COSTS: $32 Click the Buy Now button below to reserve your seat.

*** REGISTRATION CLOSED****

Next session 11/09/2010. Call April for more info 414.502.7745

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LinkedIn Webinar for Columbia Alumni

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Webinar: LinkedIn for Job Search
July 28 Noon – 1:15 pm Central
led by April M. Williams, Speaker, Author, Coach

Workshop Fee for Columbia College Alumni: $15 (Discounted from $32)

Learn how LinkedIn has helped 70 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

This fast-paced webinar highlights:
– Tailoring your profile to be noticed in your job search
– Building online networking connections
– Initiating introduction requests
– Effectively using groups
– Leveraging Q&A
– And more!

Sessions will last about 75 minutes with time for participant questions. Please note: your registration confirmation will include logon information and dial-in number (long distance charges may apply).

REQUIREMENTS:
Basic computer knowledge and a computer with high-speed internet access and telephone.

Contact Information
Primary Contact
Cynthia Vargas
312-369-8640

Date: July 28, 2010
Time: 12:00 PM to 1:15 PM
Location: online

More information

Social Media

Find Us on Facebook Badge

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How can you create a custom Facebook Badge for your Facebook profile, Facebook photos, Facebook “likes” or Facebook Page? Let Facebook help you.

Membership in Facebook grows every day. Your customers are out there and they want to connect with you. Make it easy for them to find you on Facebook and connect with you there.

Follow the directions on Facebook badge page to create the custom design of your choosing. Your badge can include your name, picture, recent status updates, number of friends and more. You can even customize the shape of your badge – taller or wider based on your preferences and where you plan to place the badge.

Why add the Facebook badge to your website or blog? To make it easy for others to find your Facebook page, find out more about you. They may even add you as a friend.

When they click on the badge, they go directly to your Facebook page.

CyberLife Tutors | Click here to Like our Facebook page!

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Developing Your Personal Brand

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My friend Jim Cudney invited me to tour his native plant garden this week. What a treat to walk through his secret garden of lush plants and stroll along the babbling brook. I discovered natural and man made art work accents as we ambled along the pathways between trees and flowering bushes.

When we talked, thought about Jim’s brand and how the natural setting tied in with his company brand. As I write this post, I am listening to the ambient sounds from Technotribe‘s website.

Day 160 / 365 - Postcard
Creative Commons License photo credit: anitakhart

Jim’s company Technotribe works with Fortune 1000 companies on marketing, communications and project management. The tribal elements and earth colors flowed into the natural scene outside.

When I arrived, Jim was putting the final touches on a work related task and I noticed even the littlest detail included his personal brand.

Sometimes it is easy to overlook the little details. Those are the ones that matter the most.

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A Picture is Worth 1K Words

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The classic saying says “a picture is worth a 1000 words”. Your online brand includes your picture, avatar or graphic representation. What does your profile picture say about you?

When you post on a blog or website, your picture helps to enforce your message. Do you want to project a professional image? Choose an avatar that complements your message in a professional manner.

You can create your own unique Gravatar image to follow you around from website to website appearing beside your name when you write a comment or post on a blog. Avatars help identify your posts on blogs and web forums, so why not on any site?

Gravatar pluggins are available for WordPress blogs and other websites. You can learn more at the Gravatar website.

You can select different avatars to appear for each email address. Just log into Gravatar and set up your free account. Add each email address you use and confirm by clicking on the email you receive in that account. Log into Gravatar to upload your pictures and images. Select the image you choose for each email account you registered.

Post a comment here and let us see your Gravatar.

Myself
Creative Commons License photo credit: erikpaterson

Social Media

Chicago Blackhawks Tweet

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According to a Daily Herald report this week, Chicago’s Blackhawks pro hockey team are tweeting to their fan base. Over 30,000 followers to the @NHLblackhawks use the site to keep up with the latest news. The Blackhawks team is owned by the Wirtz family which turned to Twitter and Facebook as a way of connecting with their younger fans. Their current Facebook fans number over 200,000 and continue to grow.

Rocky Wirtz heads up the organization, infusing new techniques his father William shied away from. The Blackhawks social networking presence connects them with new fans and increases interest in the club.

The Hawks could learn a few things from other Chicago Sports teams. Ozzie Guillen, White Sox manager uses Twitter to communicate. Recent posts include updates on his trip to Six Flags and a remembrance of a good friend who passed away. He tweets to followers in both English and Spanish.

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Professional WordPress Blog Themes

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Are you using a WordPress blog for Your Business? Are you using a professional blog theme?

Some of you may be just getting started with blogging and find your choice of free themes limited or cumbersome. If you are ready to take your blog to the next level, check out the professional themes from StudioPress. They have a variety to choose from and each can be customized to reflect your business look and feel. Colors, fonts and graphics can be configured.

I installed the Serenity theme on another blog site recently and like the ease of installation and support that comes with all the themes. Each theme comes with text and video tutorials to get you started. If you get stuck, send an email to the forum for a quick response.

Check out the professional looking themes from StudioPress available for your blog. Disclosure: this is an affiliate link. I will help you install this theme for free if you purchase through my link.
StudioPress Premium WordPress Themes

What questions do you have about setting up or upgrading your business blog?

business

Who is THAT?

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Last week I met with Ross Anderson, Regional General Manager for Duke’s Waikiki Restaurants. During our talk, he called over his marketing team to introduce them to me. As he started the introductions, they interrupted him to say “We know April. She is one of our Twitter friends.”‘

April M. Williams
Here is one of April M. Williams profile photos

This instant recognition happened because they viewed my picture within Twitter messages over many months. Through multiple interactions, they felt they knew me.

Why is this so valuable? Because people buy from those they know, like and trust. “Buy” can mean purchasing products, services, referrals or hiring you as an employee.

I can share many similar stories like this where people commented on how easily they recognized me based on my online profile photos. Including a picture in your LinkedIn, Facebook, Twitter and other online networking sites helps others develop a bond with you before you meet in person.

I can also share stories of people who are surprised when they meet someone in person who looks very different from their online photo. Sometimes the pictures are several years old, several pounds ago or from back when they had a full head of hair.

A red flag seems to go up when the real person does not match their photo. Take a look at your online photos. If they are more than a year old, consider giving your online look an update.