LinkedIn for Personal Marketing and Branding with Keith Warrick

Keith Warrick, my friend and fellow LinkedIn evangelist, was interviewed on BDPA Blog Talk Radio about professional social networking. Keith was an early adopter of Linkedin, becoming a member well before I joined April 1, 2005.

In the BDPA interview Keith pointed out the benefits of LinkedIn goes far beyond an online resume. So many people turn to LinkedIn when  they are in career transition only. LinkedIn is a powerful tool which can promote your skills, demonstrate creditability and build relationship.

Keith says, “LinkedIn is an unique marketing and advertising platform that promotes a product. That product is YOU.”

Keith suggests fully completing your LinkedIn profile to gain the most benefit. LinkedIn will prompt you to create a 100% complete profile and coax you along to do so. Keith says just 2% of LinkedIn 150 million members have a 100% complete profile.

To reach 100% profile completeness, add all of the following to your profile:

  • Industry and postal code
  • A current position with description
  • Two more positions
  • Education
  • At least 3 skills
  • Profile photo
  • At least 50 connections

As Keith says, imitation is the best form of flattery. Take a look at Keith’s or my profile for idea on how you can attract your target audience to find you through the LinkedIn search features.

Click below to listen to Keith’s interview with BDPA.

Listen to internet radio with BDPA on Blog Talk Radio

LinkedIn Webinar for Columbia Alumni

Webinar: LinkedIn for Job Search
July 28 Noon – 1:15 pm Central
led by April M. Williams, Speaker, Author, Coach

Workshop Fee for Columbia College Alumni: $15 (Discounted from $32)

Learn how LinkedIn has helped 70 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

This fast-paced webinar highlights:
– Tailoring your profile to be noticed in your job search
– Building online networking connections
– Initiating introduction requests
– Effectively using groups
– Leveraging Q&A
– And more!

Sessions will last about 75 minutes with time for participant questions. Please note: your registration confirmation will include logon information and dial-in number (long distance charges may apply).

REQUIREMENTS:
Basic computer knowledge and a computer with high-speed internet access and telephone.

Contact Information
Primary Contact
Cynthia Vargas
312-369-8640

Date: July 28, 2010
Time: 12:00 PM to 1:15 PM
Location: online

More information

First Impressions Matter

You know a positive first impression matters, especially in business and your career. Make sure you make a positive first impression with you LinkedIn profile.

The top section of your LinkedIn profile is highlighted in blue. This is your profile headline.

Let’s compare your profile to a newspaper article. When you scan the newspaper, you read the headlines to decide if an article content is worth reading. If the headline looks interesting, you go on to read the rest of the article.

In LinkedIn, readers use the same process to decide whether your profile is worth reading.

Take a few minutes to review your profile header to see if you entice other LinkedIn members to view your profile. Can they tell what your profile is about from reading your headline?

Are you making a positive first impression?

Leave a reply below and let us know what your LinkedIn profile header says and give us a link to your profile.

Find Us on Facebook Badge

How can you create a custom Facebook Badge for your Facebook profile, Facebook photos, Facebook “likes” or Facebook Page? Let Facebook help you.

Membership in Facebook grows every day. Your customers are out there and they want to connect with you. Make it easy for them to find you on Facebook and connect with you there.

Follow the directions on Facebook badge page to create the custom design of your choosing. Your badge can include your name, picture, recent status updates, number of friends and more. You can even customize the shape of your badge – taller or wider based on your preferences and where you plan to place the badge.

Why add the Facebook badge to your website or blog? To make it easy for others to find your Facebook page, find out more about you. They may even add you as a friend.

When they click on the badge, they go directly to your Facebook page.

CyberLife Tutors | Click here to Like our Facebook page!

Developing Your Personal Brand

My friend Jim Cudney invited me to tour his native plant garden this week. What a treat to walk through his secret garden of lush plants and stroll along the babbling brook. I discovered natural and man made art work accents as we ambled along the pathways between trees and flowering bushes.

When we talked, thought about Jim’s brand and how the natural setting tied in with his company brand. As I write this post, I am listening to the ambient sounds from Technotribe‘s website.

Day 160 / 365 - Postcard
Creative Commons License photo credit: anitakhart

Jim’s company Technotribe works with Fortune 1000 companies on marketing, communications and project management. The tribal elements and earth colors flowed into the natural scene outside.

When I arrived, Jim was putting the final touches on a work related task and I noticed even the littlest detail included his personal brand.

Sometimes it is easy to overlook the little details. Those are the ones that matter the most.

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