Tag Archives: personal brand

event

LinkedIn for Job Seekers Webinar

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Webinar: LinkedIn for Your Effective Job Search

led by April M. Williams, President CyberLife Tutors
Learn how LinkedIn has helped 80 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

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This fast-paced webinar highlights:

– Tailoring your profile to be noticed in your job search

– Building online networking connections

– Initiating introduction requests

– Effectively using groups

– Leveraging Q&A

– And more!

Sessions will last about 60 minutes with time for participant questions. Please note: your registration confirmation will include log on information and dial-in number (long distance charges may apply).

Attend either session. Reserve your seat today!

*** Registration Closed ***

Session 1 – November 9, 2:00 – 3:00 Central

or

Session 2 – November 9, 6:00 – 7:00 Central
REQUIREMENTS:

Basic computer knowledge and a computer (Mac, Linux or Windows) with high-speed internet access and telephone. You do not have to install or download software. All you need is a browser, Internet Explorer, Firefox, Chrome or Safari.

COSTS: $32 Click the Buy Now button below to reserve your seat.

Reserve your seat now!

Next session 12/01/2010. Call April for more info 414.502.7745

career

Linkedin for Job Seekers Webinar

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LinkedIn Webinar for Job Seekers

Webinar: LinkedIn for Your Effective Job Search

led by April M. Williams, President CyberLife Tutors

October 12, 3:30PM – 4:30PM Central

Learn how LinkedIn has helped 75 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

This fast-paced webinar highlights:

– Tailoring your profile to be noticed in your job search

– Building online networking connections

– Initiating introduction requests

– Effectively using groups

– Leveraging Q&A

– And more!

Sessions will last about 60 minutes with time for participant questions. Please note: your registration confirmation will include log on information and dial-in number (long distance charges may apply).

REQUIREMENTS:

Basic computer knowledge and a computer (Mac, Linux or Windows) with high-speed internet access and telephone. You do not have to install or download software. All you need is a browser, Internet Explorer, Firefox, Chrome or Safari.

COSTS: $32 Click the Buy Now button below to reserve your seat.

*** REGISTRATION CLOSED****

Next session 11/09/2010. Call April for more info 414.502.7745

Social Media

LinkedIn Profile Photo

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Does your LinkedIn profile have a photo? People remember faces and your profile photo helps others recognize and remember you.

Did you ever attend a networking event then get an email from someone you met there several days later. When a photo accompanies the name, we are more likely to recall meeting the contact.

Here are best practices for choosing a LinkedIn profile photo:

  • Photo should be high enough resolution so as to not look grainy
  • Project a professional image
  • Close up image so you can be recognized
  • Image of you, not a group of people
  • Photo of a person not a logo or graphic
  • In good taste and not offensive according to generally accepted standards
  • Upload only images you have rights to use

LinkedIn may remove your photo if they consider your image inappropriate. Follow the best practices above and  you have no need to worry.

Include a photo in your LinkedIn profile and put your best face forward.

Social Media

LinkedIn Customized Profile URL

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Did you know you can customize your LinkedIn profile URL? Every LinkedIn member can create a easily recognizable link directly to their profile in LinkedIn.

When you create a profile in LinkedIn, the system automatically generates a link to your profile. By default, this is a meaningless string of numbers and / or letters. I recommend Linkedin members edit this field and creating a custom URL for their profile.

Create your own LinkedIn customized profile URL

My custom profile URL is http://www.linkedin.com/in/aprilmwilliams. Clicking on this link will take you directly to my profile page in LinkedIn.

Click on my custom URL http://www.linkedin.com/in/aprilmwilliams and connect with me on LinkedIn.

Members can customizable the last part of their URL or the segment after “in”.

http://www.linkedIn/in/<CUSTOMIZE>

Each LinkedIn member profile is unique. If you have a common name, you may have to be creative in your selection. Consider these options:

  • <FirstName LastName>
  • <FirstName Middle Name LastName>
  • <FirstName Middle Initial LastName>
  • Tag line: i.e., WorldsBestLawyer

Add your newly customized LinkedIn profile URL to your email signature and include it in your resume.

Enter a comment below and let us know your customized LinkedIn profile URL.

career

Developing Your Personal Brand

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My friend Jim Cudney invited me to tour his native plant garden this week. What a treat to walk through his secret garden of lush plants and stroll along the babbling brook. I discovered natural and man made art work accents as we ambled along the pathways between trees and flowering bushes.

When we talked, thought about Jim’s brand and how the natural setting tied in with his company brand. As I write this post, I am listening to the ambient sounds from Technotribe‘s website.

Day 160 / 365 - Postcard
Creative Commons License photo credit: anitakhart

Jim’s company Technotribe works with Fortune 1000 companies on marketing, communications and project management. The tribal elements and earth colors flowed into the natural scene outside.

When I arrived, Jim was putting the final touches on a work related task and I noticed even the littlest detail included his personal brand.

Sometimes it is easy to overlook the little details. Those are the ones that matter the most.

career

A Picture is Worth 1K Words

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The classic saying says “a picture is worth a 1000 words”. Your online brand includes your picture, avatar or graphic representation. What does your profile picture say about you?

When you post on a blog or website, your picture helps to enforce your message. Do you want to project a professional image? Choose an avatar that complements your message in a professional manner.

You can create your own unique Gravatar image to follow you around from website to website appearing beside your name when you write a comment or post on a blog. Avatars help identify your posts on blogs and web forums, so why not on any site?

Gravatar pluggins are available for WordPress blogs and other websites. You can learn more at the Gravatar website.

You can select different avatars to appear for each email address. Just log into Gravatar and set up your free account. Add each email address you use and confirm by clicking on the email you receive in that account. Log into Gravatar to upload your pictures and images. Select the image you choose for each email account you registered.

Post a comment here and let us see your Gravatar.

Myself
Creative Commons License photo credit: erikpaterson

review

Rock the World with your Online Presence book

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Mike O’Neil knows how to Rock the World with your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile 2nd Edition with music and LinkedIn. I picked up new techniques on updating my profile while reading a promotional copy of the book. Mike and his co-author Lori Ruff weave the solid advice on building a strong LinkedIn profile with classic rock songs.

The book walks the reader through each element of a LinkedIn profile starting at the top. Chapter by chapter, you will learn how to maximize the law of attraction to let others find you online. Using screen shots, examples and tips, these authors start with strategy then get to the details. Mike and Lori focus on the hard tactics which make all the difference online.

Their tips on creating an attention getting LinkedIn profile headline include keyword search strategies, number of characters allowed (120) and using market test strategies.

The power of keywords is a feature often overlooked by LinkedIn users. Mike and Lori show you how to enter keywords in the best segments of your profile so they become searchable by others.

This book is about LinkedIn though there is references to integrate LinkedIn with other tools. The importance of status updates is discussed and links to Twitter updates as well. They discuss the recently added LinkedIn status functionality which allows an instant update to your linked Twitter account.

Their suggestions for giving and receiving professional recommendations are right on. With 3-5 sentences, you can get to the point and make your case. They show you how to make it easy for others to recommend your work.

Linkedin regularly changes the user interface or adds new features. To keep the book current, there is a website where updates and additional content are posted.

Check out this book if you are ready to dive in to create a LinkedIn profile that “Rocks the World.”

Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”