Mike O’Neil knows how to with music and LinkedIn. I picked up new techniques on updating my profile while reading a promotional copy of the book. Mike and his co-author Lori Ruff weave the solid advice on building a strong LinkedIn profile with classic rock songs.
The book walks the reader through each element of a LinkedIn profile starting at the top. Chapter by chapter, you will learn how to maximize the law of attraction to let others find you online. Using screen shots, examples and tips, these authors start with strategy then get to the details. Mike and Lori focus on the hard tactics which make all the difference online.
Their tips on creating an attention getting LinkedIn profile headline include keyword search strategies, number of characters allowed (120) and using market test strategies.
The power of keywords is a feature often overlooked by LinkedIn users. Mike and Lori show you how to enter keywords in the best segments of your profile so they become searchable by others.
This book is about LinkedIn though there is references to integrate LinkedIn with other tools. The importance of status updates is discussed and links to Twitter updates as well. They discuss the recently added LinkedIn status functionality which allows an instant update to your linked Twitter account.
Their suggestions for giving and receiving professional recommendations are right on. With 3-5 sentences, you can get to the point and make your case. They show you how to make it easy for others to recommend your work.
Linkedin regularly changes the user interface or adds new features. To keep the book current, there is a website where updates and additional content are posted.
Check out this book if you are ready to dive in to create a LinkedIn profile that “Rocks the World.”
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”