Tag Archives: website

Does Your Small Business Need a Website?

Does your business have a website? If not, you are not alone. The question is, does your small business need a website?

Chris Brogan said, “60% of U.S. businesses are not online in any fashion — a huge mistake in an age in which most people rely heavily on search engines to find information about businesses.”

Consumer shopping often starts online where we begin our research. If your company is not online, you miss the opportunity to be considered in the first round. Without an online presence, your company is eliminated before you have a chance to compete for the sale.

Brogan compares using a Facebook page instead of your own website to living in a hotel rather than a home. The content is yours through the site owner can kick you out or change the rules at any time.

The same holds true for other free hosting sites like wordpress.com, Blogger and Typepad. The sites are attractive to those just starting out. If you are just getting started with your first site, you may consider free hosting as a place to experiment with layout and content. These sites have tools and templates to get your site up and running within minutes. Advanced technical skills are not required.

Business Website
Does your small business need a website?

Once you determine the type of site and content that works for your company, consider moving to your own domain. The benefits of hosting on your own domain include:

  • More credibility for your business
  • Full control over your site and content
  • Greater flexibility of platforms and software
  • Improved optimization for higher search engine ranking
  • Ability to monetize your site

Costs to register a domain are about $10 a year. Hosting fees vary. If you are serious about your business, it is worth investing in your online presence with your own business website.

A Picture is Worth 1K Words

The classic saying says “a picture is worth a 1000 words”. Your online brand includes your picture, avatar or graphic representation. What does your profile picture say about you?

When you post on a blog or website, your picture helps to enforce your message. Do you want to project a professional image? Choose an avatar that complements your message in a professional manner.

You can create your own unique Gravatar image to follow you around from website to website appearing beside your name when you write a comment or post on a blog. Avatars help identify your posts on blogs and web forums, so why not on any site?

Gravatar pluggins are available for WordPress blogs and other websites. You can learn more at the Gravatar website.

You can select different avatars to appear for each email address. Just log into Gravatar and set up your free account. Add each email address you use and confirm by clicking on the email you receive in that account. Log into Gravatar to upload your pictures and images. Select the image you choose for each email account you registered.

Post a comment here and let us see your Gravatar.

Creative Commons License photo credit: erikpaterson