Pinterest virtual bulletin boards are all the rage in the social media world. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan Learn how you can use Pinterest to market your business and gain attention.
The Algonquin Library hosts a Pinterest session Sunday August 12, 2012 where you can learn what Pinterest is and what it can do for your business. For more information or registration visit our CyberLife Tutors events calendar.
Below is a Pinterest Marketing Cheat Sheet from Pinely to give you a few ideas before the live session.
“C” You At The Movies was founded on the premise that entertainment provided from a movie theatre should not have to be constricted to the confines of an auditorium or the quality of a current feature. The five Northern Illinois locations in Antioch, Zion, McHenry and Libertyville include indoor and an outdoor theatre.
The “C” You At The Movies company mission states: “We realize that there exists a child in every one of our customers. It is our goal and privilege to help that child to smile during their visits with us and to keep them smiling long after the movie they came to see has ended.”
THE BUSINESS CHALLENGE
For “C” You At The Movies President Cynthia Kottke, the challenge has been to compete for their customer’s discretionary spending dollars. Her goal, to provide an entertaining, unique, family-friendly atmosphere, is standard from which all “C” You At The Movies’ ideas originate.
The business challenge includes effectively communicating with customers and gaining immediate, actionable feedback. The company relied on traditional newspaper advertising to talk to their customers. They found the one way communication lacked the feedback they desired.
General Operations Director Scott Dehn attended CyberLife Tutors’ series of “Social Networking for Business” classes and learned how business can create relationships with customers. Scott created a strategy and began implementing the new knowledge.
Scott says, “We have been very successful with our Facebook and building fans. We recently crossed over 9,000 fans on our page! The “C” You At The Movies Facebook page is a forum for events and announcement. Customers visit our page to comment and talk about their experiences at our theaters.”
The site even functions as a customer service branch for questions on movie times, upcoming shows and favorite movies.
Scott turned one challenge into an opportunity. “Issues such as monitoring for, and deleting businesses using our page to simply advertise for themselves has been problematic. However, I have taken that as a possible opportunity to reach out to those companies and inquire as to whether they would be interested in advertising with us on-screen. Policing the posts and keeping them civil can sometimes be difficult as well. I try to keep our pages family-friendly as a reflection of what our company is all about.”
SOCIAL MEDIA BENEFITS
I would have to say that anything that encourages feedback in an interesting, creative way has been most successful. Asking for opinions has been very helpful in getting the snowball of communication rolling.
My goal for 2011 is to dive into the world of Twitter and see where that takes us. This has been so much fun. I really enjoy the social networking part of my job. The benefits to our business are much more immediate and personal than those of your standard newspaper advertisements.
CYBERLIFE TUTORS BENEFITS
Class lessons you provided have really helped me to establish a plan of attack in our social networking.
Scott said. “I created one Facebook page for each of our theatre locations as well as one for the C You At The Movies, Inc. company. It is a total of 6 Facebook pages that collectively has earned over 10,000 “likes” at this point.“
What is Scott’s advice to business owners?
“We have gained quite a following and it has been a lot of fun! I have some big plans to expand on this in 2011. Believe me, I tell everyone about the great experiences and benefits these classes have provided. I will let them know about the upcoming social networking class as well! I know many of them will be interested.”
Follow “C” You At The Movies on Facebook and Twitter.
How can you create a custom Facebook Badge for your Facebook profile, Facebook photos, Facebook “likes” or Facebook Page? Let Facebook help you.
Membership in Facebook grows every day. Your customers are out there and they want to connect with you. Make it easy for them to find you on Facebook and connect with you there.
Follow the directions on Facebook badge page to create the custom design of your choosing. You can customize your badge to include your name, picture, recent status updates, number of friends and more. You can even customize the shape of your badge, taller or wider based on your preferences and where you plan to place the badge.
Why add the Facebook badge to your website or blog? To make it easy for others to find your Facebook page, find out more about you. They may even add you as a friend.
When they click on the badge, they go directly to your Facebook page.
Click on our Facebook Badge and Like our Facebook page.
Webinar: LinkedIn for Job Search
July 28 Noon – 1:15 pm Central
led by April M. Williams, Speaker, Author, Coach
Workshop Fee for Columbia College Alumni: $15 (Discounted from $32)
Learn how LinkedIn has helped 70 million professionals around the world further connection, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and/or interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.
This fast-paced webinar highlights:
– Tailoring your profile to be noticed in your job search
– Building online networking connections
– Initiating introduction requests
– Effectively using groups
– Leveraging Q&A
– And more!
Sessions will last about 75 minutes with time for participant questions. Please note: your registration confirmation will include logon information and dial-in number (long distance charges may apply).
Basic computer knowledge and a computer with high-speed internet access and telephone.
There is etiquette in social networking. Yes, the typing short cuts are GR8 and punctuation is optional. Despite this fact, there are rules in the online world. FInd out how you can make the most of your online time and present the best side of you.
Social Networking is about relationships. You’re building a community. As with any other group, there are standards of etiquette that will keep you in good standing with the people and groups with whom you connect. Find out the “dos” and “don’ts” to make the best impression. These powerful tools are free to use and can differentiate your brand. Stand out head and shoulders above the crowd without standing out like a sore thumb.
Social Networking Etiquette Report from CyberLife Tutors
Learn how to put your best face forward when you are online in this Social Networking Etiquette Report from CyberLife Tutors. Invest in yourself and learn how to effectively use social networking etiquette.