Dorothy Tucker from CBS Chicago News recently interviewed me about mobile marketing applications WeReward, ShopKick and CheckPoints. With these tools, shoppers can earn points which can be converted to cash or merchandise.
FourSquare is another popular application where merchants can create special offers for new or repeat customers.
Customers use mobile marketing or geo location services on their smart phones and tablets while shopping, dining or recreating.
According to Nielsen’s third quarter 2011 survey, 43 percent of all US mobile phone subscribers own a smartphone. 62 percent of mobile adults aged 25-34 report owning smartphones.
Businesses use these tools to create offers to encourage new customers and loyalty among existing customers. On most sites you can list your business for no cost and some customer offers are free.
Interested in mobile marketing? Give us a call at 414-604-6635 and we will set up your sites and guide you though using them.