Dorothy Tucker from CBS Chicago News recently interviewed me about mobile marketing applications WeReward, ShopKick and CheckPoints. With these tools, shoppers can earn points which can be converted to cash or merchandise.
FourSquare is another popular application where merchants can create special offers for new or repeat customers.
Customers use mobile marketing or geo location services on their smart phones and tablets while shopping, dining or recreating.
According to Nielsen’s third quarter 2011 survey, 43 percent of all US mobile phone subscribers own a smartphone. 62 percent of mobile adults aged 25-34 report owning smartphones.
Businesses use these tools to create offers to encourage new customers and loyalty among existing customers. On most sites you can list your business for no cost and some customer offers are free.
Interested in mobile marketing? Give us a call at 414-604-6635 and we will set up your sites and guide you though using them.
What is FourSquare, CheckPoint, Gowalla and Location Services?
This is the number one question my social networking connections ask me about. They see short posts on my Facebook or Twitter accounts and wonder what those check ins are all about.
Using my smartphone and software applications, I access location based services and let others know where I am.
A smartphone is a handheld computer with much more functionality than the basic cell phone.
Apps are software programs than run on smartphones. Download apps from your phone store.
Location based services use global positioning systems (GPS) and software on smartphone to locate the user’s position and deliver specific content based on the location.
Here are the location based services I use most often to check in and why I use each of them.
With WeReward, users earn points, which can be converted to cash. When you are at a location, search for the business name using the free app. Check in by taking a photo of the business or using the product. The app will indicate the requirements for each check in.
Feel free to leave a comment or tip about the location when you check in. You can also earn points for using products or downloading apps.
I like this app because I can earn $30-$50 a month by checking in at the places I visit during my normal day. Money is deposited directly into a PayPal account.
Check ins with FourSquare earn badges and bragging rights. Those who check in the most often at a location become the Mayor. Users leave tips for others about great deals, places to park or nearby businesses.
Businesses are marketing to customers using FouSquare offering specials to those who check in. At some restaurants, a check in will earn a free appetizer with your meal or a discount.
The FourSquare Mayor of the business is a best customer and can be rewarded with special “Mayor only” discounts.
Which Checkpoints users earn points for checking in and scanning the bar codes of products at stores. Purchasing the product is not required. Each product you scan is worth a specific number of points.
What I like about Checkpoints is the points I earn can be converted for gift cards at companies like Home Depot and Apple. When checking in, coins are earned which can be used to play a virtual slot machine or scratch off card game.
Checkpoints: Sign up using my code “aprilmwilliams” to get extra points.
Do you have a smart phone? Iphone, Android or Blackberry? If so, check out WeReward.
WeReward is a location based service where you can check-in when you visit stores, restaurants, gas stations, museums and other businesses anywhere in the United States. This free application is similar to location based services like Gowalla or Four Square.
WeReward uses global positioning systems (GPS) to locate you and businesses around you. You search for and select the businesses you visit.
Are you wondering what is different about WeReward? You earn points which can be converted to cash when you check in at locations. Yep. Cash. The amount of cash each check-in is worth varies.
There are also tasks you can complete and products you can try for cash. For example, you can earn cash for taking a picture of your taco dinner you make at home. Your favorite restaurants are all here too.
If you are visiting these store and retail shops and checking in with location based services, why not check in with WeReward and get paid? Click on my affiliate link below to learn more.
Sign up with my affiliate link, then leave a comment here if you want my free tips on how you can make the most of your WeReward account. Just ask for WeReward Secrets and I’ll send you an email.
Dorothy Tucker, CBS Chicago News, interviewed me about WeReward, a location based checkin app. Check out the interview on CBS Chicago.
Do you have an izea to share with the world? I have to tell you about a creative idea from IZEA!
First, are you using location based smart phone applications like Yelp or Four Square? Do your customers use these tools when they visit your location? Customers use these their smart phones to check in at locations and let others know where they are using these tools. Hey, free advertising for these lucky business owners! Customers are endorsing your business and telling their friends too.
IZEA launched last month combining location based customer reviews and rewards. Consumers discover local businesses, earn cash through mobile application WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world. For example, a customer could earn points for taking a photo of themselves at a restaurant or visiting a store.
For more information, check out IZEA. Tomorrow, I’ll tell you how I found out about IZEA. Disclosure: this is an affiliate link.