How to use Google Plus for marketing your business was one of the topics we covered at this months free Social Media Roundtable at the Shah Center in McHenry. Few of the attendees were aware of Google Plus and how to use it as a marketing tool. Visit our CyberLife Tutors calendar to learn more about our upcoming Social Media Roundtables and another events.
Google indexes updates and photos shared on your Google Plus business page for Google search. When someone does a Google search for the words included in these posts, they may see your Google Plus comments in their search results. Free search engine optimization (SEO) for your company!
Customers often tell me they do not know what to say on social media sites. It is exhausting to creating new content for your social media sites. Instead, post links to interesting articles you read and add your own two cents. That is what I did with the infographic below. Start with an idea then package it with your own learnings and knowledge.
The best time of day to post is not the same for all businesses. As dallas seo expert advises us, “Consider your audience and when they log in. During the class, attendees said they check social media sites before work (7AM), at lunch (noon), about dinner time (5PM) and before bed (10PM).” If your audience crosses time zones, adjust your post times to match so your content is more likely read.
Google Business Pages consolidates content from former Google Local pages including photos, hours, maps and reviews. Connect with customers and prospects to build relationships. Build a customer service hub. Create a public forum for others to gather, share and learn.
The infographic below suggests we spend an hour on Google Plus each day. For most business people, I find that amount of time excessive considering they are also using other social media sites and have a job to do. Certainly, devoting 15 minutes a day to your Google Plus account would be a great start.
Google is beginning to roll out vanity URLs for Google Plus to a small number of members. You can get a gplus.to Google Plus vanity URL today.