Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job
is chock full of unconventional ideas for landing your perfect position. My copy is full of sticky notes, highlighting and writing in the margin. This updated version has over 1,000 ideas to jump start your job search.
Employees who remained in positions due to lack of job opening are getting restless. Many people are looking to move up to a better job. According to CNN.com, 84% of employees plan to look for a new position in 2011.
But Paul Bernard warns that they shouldn’t leave their day jobs too soon. “People need to have realistic expectations,” he cautioned. “It could still take 10 months to find a job.”
Which ones will be successful in landing their dream job? Those who use Guerrilla Marketing techniques to demonstrate credibility and brand awareness.
This book gives specific tactics on how to research companies and people through accessible tools. Using the author’s advice you can learn how to find email addresses for those you want to contact, gather information on interviewers and identify associations. The search tips make Google a much more useful tool delivering more specific results and making more effective use of your time.
Networking is one of my passions and this book devotes a chapter to this topic. Their approach includes both online and in person connecting. The “refer yourself” tip works for me.
Networking is about building awareness and relationships. To get hired, candidates have to stand out from the crowd. The book gives solid advice on writing, getting published and podcasting.
Public relations is not just for companies. Job candidates should also create and implement a PR strategy. Read the advice on how to tell dynamic stories to make your point in networking situations, job interviews or your writing.
Real life stories are sprinkled throughout the book giving practical examples of these concepts at work in the work place.
I recommend this book for anyone who is even thinking about changing jobs. You will shorten your job search by implementing the ideas in this book.