Guerrilla Marketing For Job Hunters Book Review

Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job
icon is chock full of unconventional ideas for landing your perfect position. My copy is full of sticky notes, highlighting and writing in the margin. This updated version has over 1,000 ideas to jump start your job search.

Employees who remained in positions due to lack of job opening are getting restless. Many people are looking to move up to a better job. According to CNN.com, 84% of employees plan to look for a new position in 2011.

But Paul Bernard warns that they shouldn’t leave their day jobs too soon. “People need to have realistic expectations,” he cautioned. “It could still take 10 months to find a job.”

Which ones will be successful in landing their dream job? Those who use Guerrilla Marketing techniques to demonstrate credibility and brand awareness.

This book gives specific tactics on how to research companies and people through accessible tools. Using the author’s advice you can learn how to find email addresses for those you want to contact, gather information on interviewers and identify associations. The search tips make Google a much more useful tool delivering more specific results and making more effective use of your time.

Networking is one of my passions and this book devotes a chapter to this topic. Their approach includes both online and in person connecting. The “refer yourself” tip works for me.

Networking is about building awareness and relationships. To get hired, candidates have to stand out from the crowd. The book gives solid advice on writing, getting published and podcasting.

Public relations is not just for companies. Job candidates should also create and implement a PR strategy. Read the advice on how to tell dynamic stories to make your point in networking situations, job interviews or your writing.

Real life stories are sprinkled throughout the book giving practical examples of these concepts at work in the work place.

I recommend this book for anyone who is even thinking about changing jobs. You will shorten your job search by implementing the ideas in this book.

Get Noticed By Hiring Managers LinkedIn Webinar

Webinar: LinkedIn for Your Effective Job Search led by April M. Williams, President CyberLife Tutors.
Learn how LinkedIn has helped 80 million professionals around the world further connections, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and are interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

LinkedIn

LinkedIn

This fast-paced webinar highlights:

– Tailoring your profile to be noticed in your job search

– Building online networking connections

– Initiating introduction requests

– Effectively using groups

– Leveraging Q&A

– And more!

Sessions will last about 60 minutes with time for participant questions. Please note: your log on information will be sent via email 24 hours before the class and will include log on information and dial-in number (long distance charges may apply).

Limited seats for this session. Reserve your seat today!

February 8, 2:00 – 3:00 Central

COSTS: $32 Click the Buy Now button below to reserve your seat. Pay securely with PayPal. Your log on information will be sent in email 24 hours before the session.

>>>> REGISTRATION CLOSED <<<<<

REQUIREMENTS:

Basic computer knowledge and a computer (Mac, Linux or Windows) with high-speed internet access and telephone. You do not have to install or download software. All you need is a browser, Internet Explorer, Firefox, Chrome or Safari.

Reserve your seat now! Call April for more info 414.502.7745

Webinar Use the Power of LinkedIn for Job Search

Webinar: LinkedIn for Your Effective Job Search led by April M. Williams, President CyberLife Tutors.
Learn how LinkedIn has helped 80 million professionals around the world further connections, create opportunities and build careers. This webinar is specifically for who are new to using LinkedIn and are interested in how LinkedIn can serve their job search. Get an overview of key features along with important effectiveness and etiquette/protocol tips.

LinkedIn social_linkedin_button_blue_128

LinkedIn

This fast-paced webinar highlights:

– Tailoring your profile to be noticed in your job search

– Building online networking connections

– Initiating introduction requests

– Effectively using groups

– Leveraging Q&A

– And more!

Sessions will last about 60 minutes with time for participant questions. Please note: your log on information will be sent via email 24 hours before the class and will include log on information and dial-in number (long distance charges may apply).

Limited seats for this session. Reserve your seat today!

January 12, 2:00 – 3:00 Central

COSTS: $32 Click the Buy Now button below to reserve your seat. Pay securely with PayPal. Your log on information will be sent in email 24 hours before the session.

>>>> REGISTRATION CLOSED <<<<<

REQUIREMENTS:

Basic computer knowledge and a computer (Mac, Linux or Windows) with high-speed internet access and telephone. You do not have to install or download software. All you need is a browser, Internet Explorer, Firefox, Chrome or Safari.

Reserve your seat now! Call April for more info 414.502.7745

Social Networking for Career Coaches Helping Job Seekers

The Career Transition Center of Chicago is a volunteer-driven, non-profit organization providing professional assistance to individuals in employment transition. CTC represents an alignment of academic institutions, faith communities, and businesses concerned with supporting people in their search for meaningful employment and sustainable success.

Over the past several years I worked with the Career Transition Center of Chicago providing coaching to job seekers. Laura Sterkel, Program Director, asked me to recommend resources for their coaches related to Social Networking. I am speaking to the group about social networking for a job search this week. Anita Jenke is the Executive Director.

Social Networks Are The Newest Recruiting Tool

I just read an article in Forbes that said social networks are the newest recruiting tool.

Here are a couple of LinkedIn statistics from the article:
* used by 80% of companies recruiting through the social Web.
* 90% of companies that recruit through social networks have successfully found candidates on LinkedIn.

I talk with recruiters and hiring managers every week who tell me the same thing. They research candidates online and what they find impacts their decision to follow up. They do not hire those who have negative comments or pictures on their profile.

Just as interesting, they do not hire people without a social networking presence either. They assume the candidate who is not online is “behind the times”, “out of touch”, “just not current”. Who wants to hire someone like this?

I am so passionate about the topic, so I had to write this book, Social Networking Throughout Your Career: What’s All the Buzz About? I go way beyond the basics in the book. My goal was to answer some of the deeper, more specific questions I’m asked.

What would you say to someone who asked you “Why should I join LinkedIn?”

Interview Tips to Land Your Next Job

Just in time for your next interview is our report interview tips to land your next job.

You probably have heard this one before. Preparation is the key to successful interviewing. You only have one chance to make a good first impression. Hiring managers and recruiters often receive hundreds of applications for a single job opening. If you can not answer the question “Why should I hire you?” confidently and convincingly, you do not have a chance. Are you ready with your answer to this question?

Our Interview Tips special report helps you through four of the trickiest questions and how to practice for your interview.

Interviewing Tips to Land Your Next Job from CyberLife Tutors

Get the tools you need to be confident at your next job interview. Invest in yourself. Blowing an interview will cost you maybe thousands of dollars. Get ready to shine when you meet your potential new boss.

Find Your Passion for Life

Several years ago, I was working at a large corporation and found I had lost my passion for my job. I lost my passion for the work I was doing and dreaded the 2 1/2 to 4 hours a day commute. My efforts seemed futile and felt unrewarding. I thought there must be more to my career and life.

Over the next several months my life began to change. Both Internal and external forces shifted opening doorways to a radically different career and life style for me. I said “goodbye” to 4 hour commutes and the corporate world. It was “hello” to self employment, new clients and partners.

Through this transformation, people noticed how excited and passionate I was about my work. They were excited too. I collected my thought in an essay which started the “Ignite Your Passion” book. The anthology brings together the stories of 17 people who have found their passion for their careers.
"Ignite Your Passion Kindle Your Internal Spark" now availble in paperback and Kindle

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