Tag Archives: Twitter

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Social Networking Classes Shah Center McHenry May

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During April and May I am teaching hands on social networking classes at the Shah Center in McHenry. These session will focus on the business use of social networking. Classes include two hour hands-on learning sessions on each of the following tools: LinkedIn, Facebook, Twitter and blogs.

facebook
Creative Commons License photo credit: rafeejewell
Create a free LinkedIn, Facebook or Twitter profile before the class. We will create our blog profiles and post our first blog posting together during the class. You will need access to your web email account (Yahoo, Gmail, etc.) during the class.

Due to overwhelming demand, the Shah Center is opening up new social networking classes during May.

Dates for these new classes are:
May 5
May 10
May 17

For additional information and registration for these classes, contact the Shah Center directly by phone at (815) 455-6098 or email at sbdc@mchenry.edu.

The Shah Center, located in McHenry, Illinois, is a part of the Illinois Small Business Development Center and McHenry Community College.

Information on social networking sessions at the Fox Valley Business Center in Elgin will be posted in our newsletters. Sign up here so you do not miss an edition.

See our events page for a full calendar.

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Who is THAT?

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Last week I met with Ross Anderson, Regional General Manager for Duke’s Waikiki Restaurants. During our talk, he called over his marketing team to introduce them to me. As he started the introductions, they interrupted him to say “We know April. She is one of our Twitter friends.”‘

April M. Williams
Here is one of April M. Williams profile photos

This instant recognition happened because they viewed my picture within Twitter messages over many months. Through multiple interactions, they felt they knew me.

Why is this so valuable? Because people buy from those they know, like and trust. “Buy” can mean purchasing products, services, referrals or hiring you as an employee.

I can share many similar stories like this where people commented on how easily they recognized me based on my online profile photos. Including a picture in your LinkedIn, Facebook, Twitter and other online networking sites helps others develop a bond with you before you meet in person.

I can also share stories of people who are surprised when they meet someone in person who looks very different from their online photo. Sometimes the pictures are several years old, several pounds ago or from back when they had a full head of hair.

A red flag seems to go up when the real person does not match their photo. Take a look at your online photos. If they are more than a year old, consider giving your online look an update.