Autumn Social Networking Class Elgin ECC

The Autumn Social Networking schedule at Elgin Community College is here. This series called “Small Business Evenings” will be in Streamwood, Illinois. The classes are a joint partnership between Elgin Community College, Illinois Small Business Development Center and Village of Streamwood.

Limited seating available for these session. The last series of classes sold out. If you are interested in attending, do not wait to register.

CSS 310 Tweet for Profit
People are looking for your business on Twitter. Are you there to talk with them? Learn how to make the most of this micro-blogging tool. Create a free Twitter account before the class starts.
300 67693   7-9PM    9/1/10   $69.00

CSS 313 Facebook for Small Business
Learn how to leverage connections to build relationships for business. Learn about group and fan pages and more. Create a free Facebook account before the class.
300 67692    7-9PM   9/8/10   $69.00

CSS 311 Blogging Basics Small Business
Curious about blogging but you do not know where to start? In this session you will create your own blog and post your first online message. NOTE: To participate in the session, you’ll need access to a web based email account such as Yahoo, Hotmail, Gmail, etc.
300 67690    7-9PM    9/15/10     $69.00

CSS 312 I Am Linkedin, Now What?
In this session learn how to build effective connections, get recommendations, get introduced to others, find customers and partners, use groups and stay in touch with other potential contacts. Create a free LinkedIn account before the class starts.
300 67691    7-9PM   9/22/10      $69.00

Registration

For more information and registration, contact Elgin Community College.

  • Online – Small Business Development category
  • In Person at the Main Campus
  • By Phone Call 847-622-3036

Last Minute Social Networking Class Openings at Shah Center

Are you a McHenry County business interested in social networking? Are you hearing all the buzz from your fellow business owners who have attended these sessions at the Shah Center and are now using social networking to attract new business?

We have a couple of open spots for the social networking classes at the Shah Center in McHenry. These new sessions on Facebook, Twitter and blogs were just added to the schedule as the previous sessions sold out in record time.

Designed with a business focus, these classes focus on attracting prospects, increasing Google search results, building relationships and making your business top of mind for local consumers.

facebook
Creative Commons License photo credit: rafeejewell

If you are interested in these sessions, do not wait to sign up. Seating is very limited. Each student is assigned their own workstation in this new computer lab.

  • May 5
  • May 10
  • May 17

For additional information and registration for these classes, contact the Shah Center directly by phone at (815) 455-6098.

Other class titles are available later this summer. Sign up for my newsletter so you do not miss out.
See our events page for a full calendar.

Interview with the Author

When D’vorah Lansky asked be to be a guest on Relationship Marketing Cafe, I jumped at the chance. On Monday April 28, 2010 I was a guest of relationship marketing expert D’vorah Lansky on her podcast The Blog Station.

Back when D’vorah initally launched her podcast, I was honored to be her first guest on the show. Two years later, I was delighted to be invited back for a repeat visit. As a guest, I am in good company. Industry experts from around the country have been guests on the show.

D’vorah and I initially met through a LinkedIn discussion group. We traded emails back and forth before moving our conversation to the telephone. Over the years we developed a mutually beneficial business relationship. D’vorah is a co-author in the “Ignite Your Passion” book.

Do not worry if you missed the call. You can listen to the recorded session for tips on how to grow your business.
D’vorah Lansky of The Blog Station interviews author April M. Williams.

The Blog Station with host D’vorah Lansky

Richmond Spring Grove Chamber LinkedIn Class

Watch for information on the upcoming Richmond Spring Grove Chamber Mixer dinner and LinkedIn training event.

Thank you to the Richmond Spring Grove Chamber of Commerce for inviting me in to talk about using social networking in your business and community. We had a full house for the event overlooking the scenic country club. It was fun to connect up with the owners of businesses I have visited through the years.

Many of you asked for a follow up session and we listened. We are planning a June dinner with hands on LinkedIn training co-sponsored by the Richmond Spring Grove Chamber and the Shah Center in McHenry, Illinois. The event will include dinner, networking and hands on training in the computer lab. Before the session, create a free LinkedIn profile then bring your user ID and password to the class.

Contact the Chamber at 815.678.7742 for more information or to register.

Social Networking Classes Shah Center McHenry May

During April and May I am teaching hands on social networking classes at the Shah Center in McHenry. These session will focus on the business use of social networking. Classes include two hour hands-on learning sessions on each of the following tools: LinkedIn, Facebook, Twitter and blogs.

facebook
Creative Commons License photo credit: rafeejewell
Create a free LinkedIn, Facebook or Twitter profile before the class. We will create our blog profiles and post our first blog posting together during the class. You will need access to your web email account (Yahoo, Gmail, etc.) during the class.

Due to overwhelming demand, the Shah Center is opening up new social networking classes during May.

Dates for these new classes are:
May 5
May 10
May 17

For additional information and registration for these classes, contact the Shah Center directly by phone at (815) 455-6098 or email at sbdc@mchenry.edu.

The Shah Center, located in McHenry, Illinois, is a part of the Illinois Small Business Development Center and McHenry Community College.

Information on social networking sessions at the Fox Valley Business Center in Elgin will be posted in our newsletters. Sign up here so you do not miss an edition.

See our events page for a full calendar.

Who is THAT?

Last week I met with Ross Anderson, Regional General Manager for Duke’s Waikiki Restaurants. During our talk, he called over his marketing team to introduce them to me. As he started the introductions, they interrupted him to say “We know April. She is one of our Twitter friends.”‘

April M. Williams

Here is one of April M. Williams profile photos

This instant recognition happened because they viewed my picture within Twitter messages over many months. Through multiple interactions, they felt they knew me.

Why is this so valuable? Because people buy from those they know, like and trust. “Buy” can mean purchasing products, services, referrals or hiring you as an employee.

I can share many similar stories like this where people commented on how easily they recognized me based on my online profile photos. Including a picture in your LinkedIn, Facebook, Twitter and other online networking sites helps others develop a bond with you before you meet in person.

I can also share stories of people who are surprised when they meet someone in person who looks very different from their online photo. Sometimes the pictures are several years old, several pounds ago or from back when they had a full head of hair.

A red flag seems to go up when the real person does not match their photo. Take a look at your online photos. If they are more than a year old, consider giving your online look an update.

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